Great. Another site to burn more holes in my wallet. Just what I need at this time of year where funds are already more than scarce. But it’s ok because the stuff they got there is so cool it makes it all ok. Check out Forward, a new online shop by Revolve Clothing. Revolve now has 2 sister sites, this one carries their luxury lines and they’ve also got Reverse at www.reverse-reverse.com which from first glance looks like a members-only discount fire sale site like Gilt and Hautelook. With the online fashion industry scaling out impressively, it makes sense to break out into multiple domains to serve customers more targeted selections. You know where I’ll be spending most my time :) I like the design and functionality of Forward better than the original Revolve.. esp. their “Complete the Look” function where you can see other items styled with the item of choice. Seeing what goes with what is always helpful when you need inspiration or that last nudge to buy. So onward to forward!

Forward

Forward