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Bitten: Sarah Jessica Parker’s New Clothing Line

Uncategorized — May 28, 2007

Hopefully you’ve heard about Sarah Jessica Parker’s new line coming out called "Bitten". I liked the name first thing. The clothes themselves are not anything to write home to Mom about but there’s some things about this line that I think are commendable.

First off, everything costs $20 or less. That’s just cool. As suggested in "Is Forever21 Helping or Hurting the Fashion Industry" I’m all for the mass market appeal of these discount fashion lines. Secondly, I think the fusion of celebrity image with a clothing line is a great twist of marketing. From what I can tell, I’m not exactly on the The Budget Fashionista writes,

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