Celebrating 20 years of Luxemix — welcome to the new era

Take a Shot at the Ron Herman Denim Bar!

Archive — November 12, 2007

Originally published on The Luxe Mix, September 2007. Recovered from the Internet Archive (Wayback Machine).

As I’ve told you before I get the warm fuzzies whenever I see fashion retail sites that put some thought into the User Experience/User Interface. I mean if we’re going to be spending hours on these sites shopping for clothes the least they could do is make it a little easier for us to make our choices, make it a little easier to compare items and view stuff in different angles and distances. So anyway when I went to Ron Herman’s Denim Bar I got really giddy to see the very simple but helpful view of the jeans they’ve provided. As you roll over each jean an alternate view of the same jean is shown. This reduces the amount of clickclickclicks you gotta do to decide whether you’re interested in a pair of jeans or not. Also the pictures on the listings are large enough you really don’t even need to click on each pair for a closeup. Sites like shopbop and neimans have such tiny thumbnails you have to roll over or click on every single item to get a close enough look at them. To be honest fashion retail sites have SUCH a long way to go before they maximize wen technology to make our lives easier! Just a quick thought I had to share! Happy hunting… http://www.ronherman.com/